Project Name: Cafe kart
Project Type: Multi-Platform Service
Duration: 10 Months
Scope: A multi-faceted platform to discover cafes in Tehran based on unique criteria while also acting as a loyalty program for cafe frequenters.
URL: www.cafe-kart.ir
Problems: Simplifying the way people find cafes that meet their specific needs in Tehran, while also rewarding them for their loyalty.
Challenges: Integrating diverse cafe data points, building a secure payment and point system, and driving user engagement.
Solution: Developed a user-friendly platform with tailored search algorithms and an integrated loyalty program, available on web and iOS/Android apps.
Tools: Adobe XD, Jira, Adobe Photoshop
Teams Engaged: Web and Mobile Developers, UI/UX Designers, Investors, Marketing Team, Cafe Owners
My Role: Lead UX/UI Designer, Co-Founder
Contribution: Spearheaded the design strategy from initial wireframes to high-fidelity prototypes, ensuring a seamless cross-platform experience. Collaborated with cross-functional teams to align UX goals with business objectives like customer retention and revenue growth. Conducted ROI analyses to guide design decisions.
Target Users: Cafe-goers and coffee enthusiasts in Tehran
Research:Utilized analytics tools like Google Analytics and Mixpanel to conduct quantitative data analysis on user behavior and preferences, focusing on metrics like bounce rate, page views, and conversion rates. Complemented this with qualitative insights from user interviews, targeting ambiance, pricing, and special features. Conducted competitive analysis using SWOT and PESTLE frameworks to identify market gaps and opportunities.
Ideation: A complete list of cafes was introduced along with unique search filters such as "smoking allowed", "coffee brand" and "good for business meetings". Implemented a points-based loyalty program with CafeKart Card.
Outcome: A reliable, robust and intuitive platform with a rapidly growing user base and increasing participation in cafes. Available on Web, Android & IOS.
Usability Testing: Utilized sophisticated testing methodologies, including A/B testing, heat map analytics and user interviews, to rigorously assess and optimize user interface elements and navigational flow. Employed tools like Optimizely for A/B tests and Hotjar for heat map generation, allowing for data-driven refinements. These insights led to evidence-based iterations that significantly enhanced user engagement and facilitated more intuitive navigation across both web and mobile platforms.
Collaboration: Held weekly 'Cafe Sync' meetings with cafe owners for feedback, ensuring the platform meets industry needs.
Metrics of Success: In the first quarter, we gained over 20,000 users and observed a 30% rise in cafe engagements in Tehran. These achievements were driven by our effective marketing and user-focused design, confirming Cafe Kart's strong market fit and setting the foundation for continued expansion.
Impact and results: Cafe Kart revolutionized cafe discovery and loyalty in Tehran, receiving the Startup Sensation Award for its innovative approach to a traditional industry. also it was accepted by Sharif University Innovation Center for Funding.
